Welcome to Origin Natura, the meeting point where origin, science and industry connect to design the natural ingredients of the future.

Antonio Barrera — Strategic designer. Founder and Executive Director of Singular Foods.

Industry, R&D and transfer: connecting knowledge, technology and market so that innovation reaches where it matters.

Pedro Prieto Hontoria — Strategic Advisor at Singular Foods. PhD in Nutrition and Food Science.

Most projects do not fail for lack of ideas, but because of poor decisions and a lack of focus. In this workshop, we identify the points where innovation gets blocked and learn how to correct them in order to move forward with sound judgement and real results.

Pedro Prieto Hontoria — Strategic Advisor at Singular Foods. PhD in Nutrition and Food Science.

A dialogue between production, science and industry to identify how natural ingredients can successfully scale from agricultural origin to market. The roundtable will address the main points of friction and focus on real opportunities for product and business development in the short and medium term.

Gonzalo Illesca, Anaut Frantz Patterson, Eduardo Vidal Maderas, Enric Romero, Jean Paulet

We live in a market where natural, sustainable and regenerative are key drivers. We see them on labels, in brand discourse and in sales presentations. But what stories really sustain those words? What worlds do they evoke? What relationships do they make invisible? This workshop proposes a lucid pause within the commercial environment to observe something essential: how language shapes value, perception and connection with products and their ingredients.

Carmen Posada — Consultant in Food Systems and New Narratives.

A collaborative working space where startups bring their projects and real challenges to the table to contrast them with industry, experts and other ecosystem actors. A session to gain perspective, detect frictions and better understand how to move forward with greater clarity and realism.

Gonzalo Illesca, José Luis Delgado Guitart, Eduardo Vidal Maderas, Enric Romero

Manual Thinking is a visual tool that helps us think better, organise complexity and make collective decisions with sound judgement in real-world contexts.

Luki Huber — Partner and Creative Director at Singular Foods. Industrial designer and founder of Manual Thinking.

In an environment full of stimuli, Manual Thinking creates a space to pause and gain clarity. With a visual and physical tool, we help producers, industrial companies and businesses organise ideas, discard options and make decisions in a short time. It is not about generating ideas, but about turning conversations into concrete decisions.

Luki Huber — Partner and Creative Director at Singular Foods. Industrial designer and founder of Manual Thinking.

Pedro Prieto Hontoria — Strategic Advisor at Singular Foods. PhD in Nutrition and Food Science.

A collaborative working space where startups bring their projects and real challenges to the table to contrast them with industry, experts and other ecosystem actors. A session to gain perspective, detect frictions and better understand how to move forward with greater clarity and realism.

Gonzalo Illesca, José Luis Delgado Guitart, Anaut Frantz Patterson, Jean Paulet

A space to understand how projects are activated in practice. Based on ideas, teams and context, it explores the steps, relationships and conditions needed for a project to start moving, connect with the ecosystem and gain real traction.

Gonzalo Illesca — Economist and entrepreneur. Director of Innovation Programmes and Activations at Singular Foods.

A collaborative working space where startups bring their projects and real challenges to the table to contrast them with industry, experts and other ecosystem actors.

Gonzalo Illesca, Juan Guizar, José Luis Delgado Guitart

A conversation focused on one of the major blind spots in the food system: waste at source. Producers, industry and experts analyse where losses are generated, why they are not being used and what real pathways exist to transform them into new viable products, ingredients or business models.

Gonzalo Illesca, Juan Guizar, Jorge Carpinteyro, Juan Carlos Andueza

Product and applied development: designing relevant, viable solutions aligned with real market needs.

María Dolores Pérez Caballero — Product Design and Development Consultant. Entrepreneur and trainer.

Faviola Ramos — Chemist and entrepreneur. Director of Sustainability and Circular Design Programmes. Managing Partner of Singular Foods.

A conversation to address Food as Medicine from scientific evidence and its real application within the food system. We discuss functional foods with sound judgement, what works, what does not, and how to move towards health proposals that are more honest, viable and connected to industry and society.

Valeria Cobos — Food Engineer and founder of Gut4U. Global Lead of Food as Medicine at Singular Foods.

Soledad Gurovic — Food & Ingredient Science Consultant. Strategic advisor to Singular Foods.

Innovating from the territory means starting from origin, understanding the local resources, the people, the knowledge and the productive dynamics that sustain it. In this OpenTalk, we explore how fairs such as Origin Natura become spaces of connection between countryside, industry and innovation, and how the territory can become a driver of new projects, added value and more resilient models when approached with vision, collaboration and sound judgement.

Antonio Barrera — Strategic designer. Founder and Executive Director of Singular Foods.

A final space to organise ideas, connect learnings and look ahead. A closing that does not end the debate, but instead leaves open the conversations, the connections and the projects that begin to take shape beyond Origin Natura.